Nat Habit - Shopper Marketing Manager

Key Responsibilities:

Category Revenue & Profitability Management:

- Monitor and manage category top-line and bottom-line performance.

- Track sales data, profit margins, and promotional effectiveness.

- Ensure category pricing and promotional strategies support business objectives.

Market Research & Category Sizing:

- Conduct in-depth market analysis to estimate category size, growth potential, and competitor share.

- Leverage shopper insights, retail audits, and syndicated data to guide category strategies.

Market Share Growth:

- Design and execute shopper marketing programs to drive brand visibility and conversion at retail touchpoints.

- Collaborate with sales teams to implement execution plans across modern trade, general trade, and e-commerce channels.

Category Opportunity:

- Identification Identify high-potential sub-categories, consumption trends, and whitespace opportunities.

- Develop recommendations for product portfolio expansion and targeting strategies.

- Driving NPD Sales Support the launch of new products through market activation plans.

- Monitor post-launch performance and optimize based on customer and retailer feedback.

Skills & Competencies:

- Strong analytical and problem-solving skills.

- Proficiency in MS Excel, PowerPoint, and data analytics tools (Nielsen, Kantar, etc., preferred).

- Ability to interpret market and consumer data to develop actionable plans.

- Excellent communication and presentation skills.

- Strong cross-functional collaboration mindset.

Qualifications:

- Master's degree in Marketing, Business Administration, or a related field MBA from Tier 1 B-schools preferred 2+ years of relevant experience in shopper marketing, trade marketing, or category management in FMCG/CPG industry.

Key Performance Indicators (KPIs): Category revenue growth vs. target.

- Market share improvement.

- NPD sales contribution.

- ROI on shopper marketing initiative.