Zycus - Performance Marketing Manager

Performance Marketing Manager

Key Responsibilities:

Campaign Management:

- Design, execute, and manage paid campaigns on LinkedIn Ads, Google Ads, and Meta Ads.

- Optimize ad performance through A/B testing, audience segmentation, and keyword strategies.

- Set up conversion tracking and retargeting pixels for accurate performance measurement.

- Manage campaign budgets efficiently to maximize ROI.

Demand Generation & Funnel Management:

- Align the campaign objective with demand generation funnel aligning organization marketing strategies and business goals.

Content and Creative Development:

- Capability to contribute to the development of campaigns, content, copy, and creatives, recognizing that these elements are crucial for performance marketing success.

Data Analysis and Reporting:

- Analyse campaign metrics (CTR, ROI, CPC) to identify trends and actionable insights, discuss with internal and make changes in the campaign accordingly.

- Create visually compelling reports using data storytelling techniques to communicate campaign performance to stakeholders.

- Present recommendations for improving campaign outcomes based on analytics.

- Build, manage and communicate the lead pipeline from paid campaigns for the marketing team.

Collaboration:

- Work cross-functionally with Regional GTM team, design, content and web development teams to ensure campaigns align with business objectives quickly and effectively.

- Provide strategic input on content creation for landing pages and ad creatives.

Tool Utilization:

- Leverage tools such as Demandbase, 6Sense, Salesforce, and Eloqua, factors.ai for campaign targeting and automation.

Required Skills & Qualifications

Experience:

- Minimum of 6years of experience in paid media roles.

- Proven hands-on experience managing LinkedIn Ads campaigns extensively.

- Strong expertise in Google Ads (Search & Display) and Meta Ads (Facebook & Instagram).

Education:

- MBA from a reputable business school.

Technical Skills:

- Proficiency in analysing advertising data using tools like Google Analytics.

- Proficiency in working with Google Tag Manager.

- Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Eloqua).

- Ability to manage and optimize campaign budgets effectively.

Creative Skills:

- Strong capability in developing and refining ad creatives and messaging.

- Ability to provide creative inputs that align with brand guidelines and campaign objectives.

Soft Skills:

- Excellent communication skills to convey complex data insights effectively.

- Ability to craft visual data stories that drive decision-making.

Preferred Skills:

- Experience with Demandbase or 6Sense for targeted B2B campaigns.

- Certifications in Linkedin Ads, DemandBase, Google Ads or Meta Blueprint are a plus.