Zorba Consulting - Marketing Mix Model Role

Key Responsibilities

- Develop, implement, and optimize Market Mix Models to measure marketing effectiveness across channels.

- Analyze large datasets to identify patterns, trends, and actionable insights for marketing strategy.

- Collaborate with marketing, finance, and product teams to recommend budget allocation strategies based on MMM outcomes.

- Build predictive and simulation models to forecast campaign performance and ROI.

- Validate model assumptions, accuracy, and business relevance.

- Present complex analyses in a clear, concise manner to stakeholders and senior leadership.

- Automate data pipelines, reporting, and dashboards for ongoing MMM monitoring.

Required Skills

- Strong expertise in Market Mix Modelling end-to-end lifecycle (data gathering - modelling - insights - recommendations).

- Advanced statistical modelling techniques: regression, time series analysis, Bayesian methods, hierarchical models.

- Proficiency in Python and/or R for data modelling and analytics.

- Experience with SQL for data extraction and transformation.

- Solid understanding of marketing KPIs, media planning, and ROI measurement.

- Experience with large datasets and cloud data platforms (AWS, GCP, Azure optional but preferred).

- Excellent communication skills to present data-driven insights to both technical and non-technical stakeholders.

- Strong problem-solving skills with the ability to work independently.

Preferred Qualifications

- Experience in consumer goods, retail, e-commerce, or media sectors.

- Familiarity with data visualization tools (Power BI, Tableau, Looker, etc.

- Exposure to multi-touch attribution and other marketing analytics methodologies.

Skills: mmm, data scientist, marketing mix model.