Posted By
Jasmeet Chhabra
Talent Acquisition Executive at Zevo360 Technologies Pvt. Ltd.
Last Active: 27 August 2025
124
Posted in
Sales & Marketing
Job Code
1604017
Performance Marketing Manager Zevo
Experience: 4+ Years in Performance Marketing / Growth
At Zevo, were building Indias first expert-led parenting platform helping parents raise confident, life-ready kids, one milestone at a time. Were not just another app were on a mission to transform how Indian parents discover parenting knowledge, tools, and communities.
To accelerate this journey, were hiring a Performance Marketing Manager who can translate our mission into measurable, scalable growth. This is a high-impact role where youll own multi-channel acquisition, activation, and retention building the engine that fuels Zevos growth.
What Youll Do
- Own Growth KPIs: Drive customer acquisition, activation, retention, and LTV by optimizing across the full marketing funnel.
- Campaign Strategy & Execution: Plan, launch, and optimize campaigns across Meta, Google UAC, YouTube, influencer collaborations, and affiliate networks.
- Funnel & Attribution Mastery: Build and analyze funnel dashboards to track install activation subscription retention, using MMPs (e.g., AppsFlyer, Adjust).
- Data-Driven Optimization: Run A/B & multivariate tests on ad creatives, landing pages, CTAs, and pricing to reduce CAC, improve ROAS, and maximize retention.
- Cross-Channel Retention Marketing: Execute email, push, and in-app campaigns to drive engagement, reactivations, and upsells.
- Ad Spend Management: Own and optimize budgets of XY Lakhs/month, ensuring efficient spend allocation across paid channels.
- Creative Experimentation: Collaborate with design & content teams to develop performance-first creatives (UGC, reels, banners, video ads).
- SEO & Paid Synergy: Work closely with the content/SEO team to ensure paid + organic strategies complement each other.
- Advanced Targeting & Segmentation: Leverage audience insights, lookalikes, RLSAs, and behavioral cohorts for precise targeting.
- Analytics & Reporting: Create real-time dashboards (GA4, PowerBI, Tableau, Looker Studio) to communicate performance, insights, and growth opportunities.
What Were Looking For
- 4+ years of hands-on performance marketing experience (preferably consumer tech / D2C / apps).
- Proven expertise in Meta Ads Manager, Google Ads (Search, Display, UAC, YouTube), and analytics tools (Google Analytics 4, Firebase, Mixpanel, AppsFlyer, Adjust).
- Strong command over CPC, CPA, ROAS, LTV, CAC, churn, retention, and cohort analysis.
- Track record of scaling monthly active users and reducing CAC by at least 2030% through data-driven optimization.
- Strong analytical skills with comfort in Excel/Sheets, SQL basics, and data visualization tools.
- Excellent storytelling skills ability to translate numbers into growth strategies for leadership.
- A growth hacker mindset: experimental, scrappy, and willing to test 100 things to find 1 big win.
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Posted By
Jasmeet Chhabra
Talent Acquisition Executive at Zevo360 Technologies Pvt. Ltd.
Last Active: 27 August 2025
124
Posted in
Sales & Marketing
Job Code
1604017
