What Would You Do As Influencer Marketing Manager

Zevo is Indias first parenting app that helps parents build real-world skills in their children through milestones, habits, and guided daily activities.

We are looking for a strategic and creative Influencer Marketing Manager to drive our growth through influencer partnerships, digital campaigns, and community-building.

This role will be at the heart of shaping Zevos voice across platforms and scaling our reach with parents across India.

Key Responsibilities

- Influencer Strategy: Define and execute the influencer marketing roadmap across Instagram, YouTube, parenting communities, and other digital channels, with a clear focus on app downloads, engagement, and subscriber growth.

- Campaign Ideation: Conceptualize and launch high-impact influencer and parent-led campaigns that resonate with families, create cultural relevance, and drive measurable results.

- Content Leadership: Oversee influencer collaborations, reels, UGC, and branded contentensuring alignment with Zevos mission and brand voice.

- Trend Spotting: Research parenting content trends, competitor playbooks, and influencer best practices to keep Zevo ahead of the curve.

- Community Partnerships: Collaborate with parenting coaches, psychologists, early learning experts, and mom/dad influencers to create authentic and trusted brand visibility.

- Negotiation & Relationship Management: Lead negotiations with influencers, agencies, and talent managers to secure cost-effective, high-impact collaborations while fostering long-term relationships.

- Event Marketing: Plan and execute virtual parenting webinars, offline meetups, and influencer-led community events to deepen brand engagement.

- Cross-Functional Collaboration: Work closely with performance marketing, content, design, and product teams to integrate influencer marketing with larger brand campaigns.

- Analytics & Optimization: Go beyond vanity metricstrack CAC impact, retention uplift, and engagement quality, and optimize campaigns for sustainable growth.

Requirements & Qualifications

- Experience: Minimum 3+ years in influencer marketing/brand partnerships, preferably in D2C, parenting, edtech, or wellness apps/brands.

- Domain Edge: Strong understanding of digital consumer behavior, especially in parenting and lifestyle audiences.

- Execution Ownership: Ability to independently drive campaigns end-to-end with minimal direction.

- Networking Skills: Strong relationship-building, negotiation, and influencer management capabilities.

- Analytical Skills: Data-driven with proven experience in ROI measurement, reporting, and optimization.

- Communication: Excellent written, spoken, and presentation skills.

- Negotiation Skills: Proven ability to negotiate contracts, rates, and deliverables with influencers and agencies while ensuring brand value.

- Bonus: Prior experience in building influencer-led communities, managing social pages, or working with parenting experts.

Why Zevo

- Be part of a fast-growing parenting startup shaping the future of learning for kids aged 012.

- High ownership role with direct visibility into growth metrics.

- Opportunity to work on influencer-first growth models in a category with strong emotional resonance.