Job Description.

Marketing Head -ZEVO App.

Location: Indore.

Employment Type: Full-Time.

About ZEVO.

ZEVO is a parent-tech and family-tech startup, leveraging technology, science, and expert-backed content to help parents raise confident, skilled, and future-ready children.

With customized milestones, structured learning habits, and real-world skill-building, ZEVO is revolutionizing modern parenting.

As Marketing Lead, you will implement ZEVO's marketing strategies, coordinate cross-channel campaigns, and help build our user acquisition funnel to drive growth.

Key Responsibilities.

Go-to-Market (GTM) Strategy & Growth Implementation.

- Support the development and execution of ZEVO's full-funnel marketing strategy.

- Track and report on user acquisition, engagement, and retention metrics.

- Implement multi-channel campaigns aligned with ZEVO's growth roadmap.

- Help refine target audience personas and positioning of ZEVO as an essential parenting solution.

Brand Communication.

- Maintain consistent brand messaging across social media, content, and paid ads.

- Create compelling content that positions ZEVO as a valuable parenting solution.

- Coordinate video, social media, and performance ad creation.

- Support PR and community engagement initiatives.

Digital & Performance Marketing.

- Manage Meta, Google, YouTube campaigns for app downloads and conversions.

- Support App Store Optimization (ASO) & SEO efforts.

- Execute and optimize paid ads across platforms.

- Implement CRM, email, and WhatsApp marketing campaigns.

Community Building.

- Engage with our parenting community through content and forums.

- Coordinate with influencers, mommy bloggers, and family-focused creators.

- Assist with ambassador programs and referral initiatives.

- Help establish partnerships with relevant organizations.

Marketing Operations.

- Collaborate with cross-functional teams to execute marketing initiatives.

- Track campaign performance and provide regular reporting.

- Manage day-to-day marketing operations and timelines.

Who You Are.

- Growth-Oriented: You understand growth marketing fundamentals and user acquisition.

- Data-Informed: You use analytics to measure performance and guide decisions.

- Creative Communicator: You can craft compelling messages for parents.

- Team Player: You collaborate effectively and manage multiple priorities.

- Parent-Focused: You understand parents' needs and how to address them.

What You Bring.

- 3-6 years of marketing experience, preferably in consumer tech, apps, or related fields.

- Experience in digital marketing, social media, and content creation.

- Understanding of performance marketing metrics and optimization.

- Familiarity with Go-to-Market strategy implementation.

- Strong communication and project management skills.

Why Join ZEVO?.

- Be part of a mission-driven startup revolutionizing modern parenting.

- Opportunity for significant growth and increased responsibility as the company scales.

- Work with an ambitious team that values creativity, ownership, and data-driven execution.