Zenith Leisure Holidays - Performance Marketing Manager

Role Overview:

As the Social Media & Performance Marketing Manager, you will be responsible for developing and executing paid campaigns across digital channels while building a strong, engaging brand presence on social media.

Your role will be critical in driving traffic, generating leads, and improving ROI from digital spends.

Key Responsibilities:

Performance Marketing:

- Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other platforms.

- Manage ad budgets effectively to ensure ROI and lead generation targets are met.

- Track KPIs such as CTR, CPC, CPA, ROAS, and conversion rate; use insights to improve performance.

- Perform A/B testing on ad creatives, audience targeting, and landing pages.

- Coordinate with the sales team to align leads with business outcomes.

Social Media Management:

- Develop and execute monthly social media calendars across platforms (Instagram, Facebook, LinkedIn, etc.

- Create engaging, travel-focused content (posts, reels, stories) that aligns with the brands voice and values.

- Monitor trends, engage with followers, and grow community organically.

- Analyze engagement metrics and optimize for better reach and visibility.

Analytics & Reporting:

- Use tools like Google Analytics, Meta Business Suite, and others to generate weekly/monthly reports.

- Provide actionable insights and performance dashboards to leadership.

- Suggest improvements based on campaign data and user behavior.

Required Skills & Qualifications:

- 3-5 years of proven experience in digital marketing and social media management.

- Hands-on experience with Google Ads, Meta Ads Manager, and performance tracking tools.

- Strong grasp of SEO/SEM, email marketing, retargeting, and funnel optimization.

- Creativity in content strategy and storytelling.

- Excellent communication and copywriting skills.

- Familiarity with Canva, Adobe Suite, or video editing tools is a plus.