Job Description: - We are looking for a Senior Digital Advertising Specialist to drive end-to-end digital advertising strategy, execution, and performance optimization across leading ad platforms. - The ideal candidate will possess deep expertise in campaign planning, audience targeting, tracking integrations, and conversion optimization, with exposure to app marketing ecosystems like Firebase. - The candidate will work closely with internal teams and client stakeholders to ensure data-driven campaign execution and robust platform integrations. Key Responsibilities: - Develop full-funnel performance marketing strategies aligned with client objectives (App Install, Lead Gen, Sales, Retention). - Create audience segmentation strategies using 1st party data, platform insights, and custom audiences. - Plan and execute App Install Campaigns, Conversion Campaigns, Retargeting Campaigns, and Engagement Campaigns across platforms. - Set up, manage, and optimize campaigns on Google Ads Manager, Meta Ads (Facebook & Instagram), X (formerly Twitter) Ads. - Drive CPI, CPL, CPA, ROAS, and other performance metrics. - Optimize ad creatives, ad copies, audience segments, and bidding strategies for maximum efficiency. - Lead tracking setup and ensure accurate event tracking across platforms (Google Ads, Meta, X) using tools. - Ensure end-to-end funnel visibility - from ad click - app install - in-app event (purchase, registration). - Troubleshoot conversion tracking issues and ensure data consistency across ad platforms and analytics tools. - Continuously analyze campaign performance and identify optimization opportunities. - Implement A/B testing across ad copies, creatives, landing pages, and audience segments. - Adjust bidding strategies, audience overlaps, and platform budgets based on performance insights. - Provide weekly and monthly performance reports with data-backed insights and recommendations for scaling. - Collaborate with internal teams (Creative, Analytics, Tech) and external stakeholders to ensure campaign success. - Provide strategic input during client discussions to align performance goals with business outcomes. - Advise clients on budget allocation, platform prioritization, and media mix optimization. Key Skills & Competencies: - 5-8 years of hands-on experience in performance marketing across Google Ads, Meta, and Twitter Ads. - Proven expertise in campaign strategy, execution, and optimization across lead generation, app install, and conversion-focused campaigns. - Strong understanding of conversion tracking ecosystems - Pixel setup, Event tracking, Attribution (across web & app). - Exposure to Firebase or willingness to upskill for app tracking & in-app event measurement. - Data-driven mindset - Ability to analyze data, derive actionable insights, and optimize campaign performance. - Proficiency in A/B testing, audience segmentation, and bidding strategies. - Excellent communication skills - Ability to present performance insights and recommendations to stakeholders.

Chennai

Xerago - Specialist - Digital Advertising 

Job Description for Xerago - Specialist - Digital Advertising  in Integra Software Services Pvt. Ltd. in  Chennai for (5-8) years of experience. Apply Now!