Wooqer - Lead - Growth & Demand Generation

Our growth lead shall lead Inbound and Outbound campaign to generate qualified sales leads and opportunities, focused on North America.

Responsibilities:

Planning: Map ICP's across TAM, design, calibrate and administer campaigns (email/paid and others).

Content creation and marketing: Create a content framework and coordinate internally as well as freelance writers to generate high quality content that delivers.

ABM: research and develop effective value propositions and messaging for target accounts and verticals. Create and execute an ABM plan to ensure the delivery of high-value content at the optimal moment in an accounts discovery and sales journey, capturing and nurturing leads.

Lead Management and Tracking: Score leads and track their progress through the pipeline to ensure higher Win Rates and broader impact.

Background and qualification:

- You should have generated leads @scale for a B2B SaaS product for a vertical before and you are up for building a demand gen organisation grounds up.

- You are an excellent marketer with experience partnering with sales teams to drive leads through multi-channel outbound and inbound marketing campaigns.

- You are a self-starter and work well under pressure in a high-growth environment that is constantly changing.

- You have an expert understanding of demand generation and a track record of owning campaigns and driving pipeline growth.

- Youll demonstrate excellent communication skills, including data crunching and storytelling.

- You are analytically inclined, with exceptional project management skills and rigorous attention to detail.

About Wooqer: Wooqer is a California based Technology Company and creator of The WorkApp. With several industry accolades including the most loved WorkApp from users, Wooqer has customers in 30+ countries and offices in San Jose, Bangalore and Dubai.