Job description:

About the role:

- As Assistant Marketing Manager, Banking and Financial Services ( BFS), you will strategize, implement, and manage integrated demand generation, account-based marketing, and deal pursuit campaigns that elevate the Wipro brand and drive quantifiable business results.

- You will work closely with senior Banking and Financial Services business, account, and sales leaders and a dream team of marketing experts to improve pipeline, sales, and revenue outcomes through digital-first marketing programs and tactics tailored to buyer's needs.

Demand Generation :

- Improve mindshare, deal origination, and client acquisition by developing and executing targeted digital-first always-on campaigns that bring the best of Wipro's thought leadership, case studies, analyst accolades, and more to market through virtual and in-person engagement designed to help buyers solve issues and seize opportunities.

Account-Based Marketing :

- Improve client retention and grow share of wallet by developing and executing targeted digital-first account-based marketing campaigns that bring Wipro's rich history working with clients to life through creative people-centered and relationship-focused content programs and outreach designed to help strengthen buyer relationships and expand Wipro's footprint within accounts.

Deal Pursuit Marketing :

- Improve win rates and grow revenue by developing and executing targeted digital-first deal pursuit campaigns that elevate and differentiate Wipro's solutions and improve client's preference to work with Wipro through creative relationship and solution-oriented digital and in-person engagement across stages of deal pursuits.

- The right candidate is a highly collaborative and passionate marketing leader with ability to assess business opportunities and develop strategic marketing plans and programs that drive business outcomes.

- Experience working with senior business, account, and sales leaders to develop and execute programs is important.

- Equally important is the experience and proficiency integrating marketing channels including but not limited to website, email, social media, social advocacy, display ads, retargeting, and in-person and virtual events.

- Experience working with Salesforce and Marketo or an equivalent is required.

- Proficiency in effective communications, both written and spoken is a must.

Responsibilities:

- This is a business marketing role that requires the ability to initiate and hold conversations across levels within business, account, and sales teams, as well as across levels within marketing and cross-functional teams.

- It is also an individual contributor role, where you will support the marketing head.

- Your day-to-day work may include one or more of the following.

- Collaborate with- business teams to develop strategic marketing plans.

- Execute demand generation and account-based marketing covering existing and new accounts.

- Develop marketing plan, contact list, and contact database for target accounts.

- Work with agencies and specialized teams to plan and execute marketing activities.

- Deepen knowledge of industry market, target accounts, and competition.

- Assess competition's marketing strategy and activities.

- Generate, manage, and nurture leads in relation to target business outcomes.

- Analyze data, gain insights, course correct, and continuously improve results.

- Team with deal pursuit teams to strategize win strategies and differentiate solutions.

- Partner with specialists and agencies to develop engaging in-person and virtual events.

- Interact and build a peer network within and outside the organization.

- Maintain project plans, track execution across teams, report status, and manage budget.

Experience:

- 5-7 years' strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit marketing campaigns in enterprise organizations.

- Reinvent your world.

- We are building a modern Wipro.

- We are an end-to-end digital transformation partner with the boldest ambitions.

- To realize them, we need people inspired by reinvention.

- Of yourself, your career, and your skills.

- We want to see the constant evolution of our business and our industry.

- It has always been in our DNA as the world around us changes, so do we.

- Join a business powered by purpose and a place that empowers you to design your own reinvention.

- Come to Wipro.

- Realize your ambitions.

- Applications from people with disabilities are explicitly welcome.