VMock - Marketing Analyst - SaaS Domain

Who Are We Looking For?

We are seeking talented and creative individuals who are passionate about making a difference. Join our dynamic, fast-paced environment where you will hone cross-functional skills and create a global impact.

Key Responsibilities

- Strategize and Lead Marketing Initiatives- Develop and execute both online and offline marketing strategies for target segments across the US, Europe, Asia, and Australia.

- Product Marketing Ownership- Spearhead end-to-end product marketing through email campaigns, market research, and the development of brand assets such as case studies and marketing collateral.

- Content Creation and Design- Create compelling content and visually engaging materials that drive product adoption, generate buzz, and resonate with our SaaS audience.

- User Engagement Analysis- Analyze user engagement metrics and campaign responses to assess marketing effectiveness and recommend actionable improvements.

- Client Communication Management- Handle marketing-related client queries and maintain proactive communication to ensure satisfaction and engagement.

- Cross-functional Collaboration- Work closely with Product, Account Management, Content, and Design teams to deliver excellent user experiences and foster community engagement.

- Performance Reporting- Prepare and present key performance metrics to clients and senior management.

Requirements

- Undergraduate/PG degree with specialization in Marketing, Business, or Economics.

- Minimum 2 years' experience in digital marketing, social media marketing, or email marketing, preferably within a SaaS-based organization.

- Demonstrated experience in content writing and design, with a creative approach to marketing challenges.

- Strong skills in marketing strategy, creative writing, and client relationship management.

- Ability to collect, organize, analyze, and disseminate significant amounts of information to drive data-informed decisions.

- Excellent interpersonal, presentation, and communication skills paired with strong business acumen.

- Flexible, responsive, and able to prioritize multiple tasks, reprioritize as needed, and work with urgency to meet deadlines.

- Proven ability to liaise with cross-functional teams (Content, Account Management, Design, Product, etc.) to deliver impactful results.