VML - Strategy & Planning Role

Strategy & Planning Role

Role & responsibilities:

- Setting strategic goals and ensuring alignment with overall agency objectives.

- Conduct thorough market research and analysis to uncover insights that inform the development of effective advertising strategies.

- Lead the development of strategic briefs that guide creative teams in the ideation and execution of impactful campaigns.

- Ensure that strategic plans align with client objectives, target audience insights, and market trends.

- Utilize data-driven insights to inform strategic recommendations and optimize campaign performance.

- Stay informed about industry trends, emerging technologies, and new tools that can enhance the effectiveness of account planning processes.

- Build and maintain strong relationships with client, understanding their business goals, challenges, and market dynamics.

- Present strategic plans and insights in a compelling and persuasive manner.

- Participate in strategic discussions with client, providing insights and recommendations that drive effective advertising strategies.

- Partner and collaborate with other teams, including Creative, Account Management to ensure seamless integration of strategic plans.

Preferred candidate profile:

- Graduate/Post-Graduate in Marketing, Advertising, Business, or a related field with 6+ years of experience in strategic planning within a mainline advertising agency.

- Proficiency in utilizing data and analytics to drive insights and decision-making.

- In-depth understanding of market research, consumer behavior, and advertising trends.

- Strong interpersonal and people management skills.

- Ability to think creatively and strategically to solve complex business challenges.

- Executive level presentation and communication skills to lead and hold senior level client interactions.

- Prior experience of working with client/s from Ecomm, Automobile industry is required.