VML - Planning & Strategy Director

Job Description:

- To cater to the creative campaigns for clients the role requires an expert understanding to leverage social platforms either as a broadcast media, or as narrowcast in designing engaging experience through insights, technologies, and expertise, with a constant test and learn approach.

- The candidate will work closely with the client servicing team to continuously improve the thinking, direction of the strategy, and recommended programs and tactics.

- Deep dive into analysis of Category, Competition, Consumer, Culture & Brand to come up with & articulate unique, differentiated insights.

- Create an integrated strategy platform for campaigns/pitches that will serve as an ideal springboard for creative team.

- Prepare and present visual presentations with sharp POV & riveting narrative.

- Translate business objectives into social/digital media objectives, enriched by proprietary benchmarks.

- Analyze available insights and define overall strategy in terms of Distribution and Amplification.

- This could extend to competitive analysis.

- Define the right advertising pressure to put in place to achieve the goals taking into consideration the objectives, challenges & budget limitation.

- Participate actively in new business pitches as and when required.

Skills and Competencies:

- Post Graduate with around 7 years of experience in brand planning, social and/or digital campaign management, digital creative strategy.

- Strong business acumen and ability to connect business requirements to strategy solutions.

- Research and data analytical skills, with the ability to generate data-based insights to weave into the strategy process.

- Preferably someone who can build detailed strategy case studies.

- Passionate about fast-evolving social/digital media environment with a strong POV to share with clients and colleagues.

- Eye for innovation and the next emerging platform or partner to consider as part of a brand, social/digital strategy results.

- Ability to work effectively, proactively, and seamlessly while collaborating with integrated team.

- Proven ability to independently manage multiple priorities in a fast-paced and deadline driven environment.

- Strong leadership, interpersonal and people management skills.