Virohan - Manager - Product Marketing Analytics

You will own the Marketing Analytics function, that spans the following:

Analytics Powerhouse for Marketing :

- Right from the way our database is structured, to pipelining & further coming up with automated dashboards & reports that serve as the backbone for all data-driven decision making for the marketing team

- Requires you to be well-versed with SQL & Excel, understand Virohans internal & marketing channels database architecture.

Unifying Leads Data:

- We generate a large volume of enquiries for our products, that come with a unique set of attributes depending on the channel that these are acquired from. We are presently unable to harness the true value of these attributes in terms of marrying these with the sales funnel & extracting insights that would allow us to build Marketing & Sales efficiency

- Involves working on a large dataset to be able to extract insights, and eventually build a process out of a one-time exercise after aligning stakeholders across marketing, sales & product.

- Event tracking and integrations with digital marketing channels (Meta, Google, Affiliates) to enable performance marketing - At this stage of the business, this is a big lever to drive efficiency across marketing & sales requires adept project management and understanding of performance marketing.

You are the right fit for the role, if:

- You have 3-5 years of experience in analytics / business intelligence / product marketing / digital marketing / product management.

- You are obsessed with detail & often spot opportunities by paying attention to detail.

- Youve had experience with / exposure to lead generation & marketing (good to have).