Vice President - Marketing - Online Business

- Creating a marketing strategy and plan

- Designing, planning, and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness

- Building brand awareness and generating innovative ideas to promote the brand/product

- Creating content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social)

- Designing and coordinating promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc)

- Building a high-performing marketing team and ensuring effective coordination with other teams

- Managing and reviewing the marketing budget

- Keeping updated on market trends & competitor strategies

Key Requirements:

- You have a degree in Marketing, Business Administration, or a related field

- You have prior experience in a similar role

- You have a good knowledge of marketing, including brand marketing, PR, content management, digital marketing & performance marketing

- You have excellent written & verbal communication skills and are comfortable dealing with the media

- You are adept at building relationships, and liaising with multiple stakeholders, and thrive in matrix environments-

- You are a strong leader who has built, scaled, and led high-performing marketing teams

- You are a strategic thinker & problem solver with the ability to be hands-on