Vice President - Category - Personal Care

WE are looking to add Vice President Category Head at Rozana.in.

About Rozana

Rozana is India's fastest-growing rural e-commerce company, delivering everything from groceries to electronics in over 20,000 villages. We are building the commerce backbone of Bharat-connecting India's heartland to quality products and services at affordable prices, through both online and offline channels.

Role and Responsibilities

Role owns the full lifecycle of the category-selection, pricing, vendor relationships, margins, promotions, and in-store/offline activation. This is a cross-functional role working closely with NPD,marketing, retail operations, finance, and tech teams, and reports directly to the Founders.

1. Category Strategy & Growth

- Own the P&L of the Personal Care category across both offline stores and online channels

- Define assortment mix based on market trends, consumer behavior, and rural demand patterns

- Lead monthly/quarterly planning cycles for revenue, margins, fill rates, and inventory turns

2. Assortment, Pricing & Vendor Management

- Finalize and manage SKUs across hygiene, grooming, skincare, and haircare

- Build strong relationships with national and regional brands; onboard high-velocity SKUs

- Drive aggressive but consumer-friendly pricing, promotions, and pack-size innovations

- Negotiate trading terms, discounts, schemes, and in-kind visibility support

3. Offline + Online Execution

- Ensure category visibility and availability across Rozana's large-format stores and online platform

- Align planograms, shelf placement, POS campaigns, and in-store brand activations

- Coordinate with tech, content, and SEO teams to drive category growth on Rozana's app

- Solve for low-ASP SKUs, rural consumer patterns, and hyperlocal merchandising

4. Analytics & Performance Optimization

- Monitor daily category health metrics: GMV, AOV, retention, margin %, stock turns

- Run SKU-level diagnostics to drive rationalization and discover high performers

- Optimize fill rates, returns, expiry management, and store-level category depth

- Leverage analytics to drive regional personalization and demand-based planning

5. Cross-Functional Collaboration

- Work with supply chain and ops to ensure efficient replenishment and stock movement

- Collaborate with marketing for category-led campaigns and seasonal bursts

- Partner with Rozana's private label and product teams to co-develop differentiated offerings