Vice President - Ad Monetization

VP - Ad Monetization

We are looking to hire for leading lead Ad Monetization across Rozana's digital and physical retail ecosystem. The candidate will be responsible for unlocking revenue from third-party brands via in-app visibility, offline store activations, product sampling, retail media, and co-branded campaigns.

Key Responsibilities:

Monetization Strategy:

- Build and own the brand monetization roadmap for Rozana App and Stores

- Design tiered monetization models (visibility slots, sponsored placements, featured products)

- Develop pricing and packaging strategy for different categories and brand sizes

- Define success metrics: revenue per store, revenue per MAU, repeat partnership rate

Partner Development & Management:

- Pitch brand visibility solutions to FMCG companies, regional brands, and new-age D2C players

- Build partnerships for in-store activations, samplings, sponsored categories, and banner slots

- Manage and renew long-term monetization deals with anchor brands

- Own client servicing, campaign reporting, and performance feedback loops

App-Based Retail Media:

- Curate sponsored placements in Rozana's app: homepage banners, push notifications, app pop-ups

- Integrate brand stories, product highlights, and campaign creatives into customer journey

- Coordinate with tech and product teams to enable campaign scheduling, A/B testing, and analytics

In-Store Brand Visibility:

- Own monetizable store assets: end-caps, checkout counters, category aisles, sampling booths

- Collaborate with store ops and retail design to execute branded visibility plans

- Enable hyperlocal customization of campaigns based on region, season, or event

Cross-Functional Execution:

- Partner with category teams for bundled promotions and new product launches

- Work with marketing for co-branded campaigns and rural influencer engagement

- Collaborate with analytics to report brand campaign ROI, footfall lifts, and sales attribution

What we are looking for:

- Experience in Ad monetization, trade marketing, retail media, or strategic brand partnerships

- Strong commercial acumen with a proven track record of revenue ownership

- Experience working with FMCG brands, digital commerce platforms, or offline retail networks

- Ability to balance monetization with customer experience and platform integrity

- Excellent communication, storytelling, and cross-functional execution capabilities

- Exposure to rural markets and consumer behavior in Bharat is a plus