Vakilsearch - Head - Marketing/Product Marketing

About Us:

Vakilsearch is a legal tech platform that provides services for businesses and individuals in India. Our services focus on Legal Tax & Compliance for businesses and individuals.

Role Summary:

We seek a highly skilled Marketing Rockstar to oversee all marketing functions, ensuring seamless integration across branding, digital, sales support, and operational execution. This role requires strategic planning, cross-functional collaboration, and efficient project management to maximize ROI.

Head of Marketing - Roles & Responsibilities:

- Marketing Strategy & Execution: Develop and drive end-to-end marketing strategies aligned with business goals.

- Cross-Functional Collaboration: Work closely with sales, operations, tech, and product teams to align marketing efforts with business priorities.

- Brand & Growth Marketing: Ensure a strong and consistent brand presence across all digital, offline, and event touchpoints.

- Performance & Digital Marketing: Lead paid media, SEO/SEM, and content strategies to drive lead generation and customer acquisition.

- Media Planning & Budgeting: Manage media investments across traditional and digital channels for maximum ROI.

- Partnerships & Alliances: Build strategic partnerships with platforms, agencies, and industry stakeholders to expand reach and revenue opportunities.

- Customer Insights & Analytics: Leverage data to optimize campaigns, track market trends, and improve engagement.

- Project & Team Management: Oversee marketing projects, manage cross-functional initiatives, and mentor a high-performing team.

- Stakeholder Communication: Report key marketing metrics and insights to leadership, ensuring alignment with business objectives.

This role demands a proactive leader who can balance strategic thinking with hands-on execution to achieve measurable results while fostering cross-departmental synergy.

Qualifications:

- Masters/Bachelor's degree in Marketing, Advertising, or a related field. MBA Preferred

- Proven experience in handling complete marketing functions with experience in managing large-scale campaigns.

- In depth experience of working in set ups in zero to 1 projects

- Excellent negotiation, project management, and analytical skills.

Preferred Skills:

- Hustler in character and agile in terms of adaptability.

- Ability to manage multiple projects in a fast-paced environment.

- Strong communication and interpersonal skills.

Why Join Us?

- Opportunity to lead impactful campaigns.

- Work with a passionate and creative team.

- Competitive salary and growth opportunities.