Location: Jaipur, Rajasthan

Experience Required: 5+ years

Job Type: Full-time, On-siteJob Summary:

- We are looking for an experienced and results-driven Senior SEO Specialist to lead and execute our search engine optimization strategies.

- The ideal candidate will have deep expertise in all aspects of SEO, including technical SEO, on-page and off-page optimization, analytics, content planning, and team collaboration.

Key Responsibilities:

SEO Strategy & Planning:

- Develop, execute, and manage comprehensive SEO strategies aligned with business goals.

- Conduct competitive analysis and industry benchmarking to identify SEO opportunities.

- Collaborate with content, design, and development teams to integrate SEO best practices from the ground up.

Technical SEO:

- Perform regular technical SEO audits to identify and fix crawl errors, broken links, canonical issues, and mobile usability problems.

- Ensure proper implementation of robots txt, XML sitemaps, schema markup, hreflang tags, and Core Web Vitals optimization.

- Optimize website speed, server response time, and JavaScript rendering issues.

- Collaborate with developers to implement SEO-friendly site architecture and URL structures.

On-Page Optimization:

- Conduct detailed keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner.

- Optimize meta tags, headers (H1-H6), internal linking, and content layout for SEO.

- Guide content teams on creating SEO-friendly blog posts, landing pages, and website content.

Off-Page Optimization & Link Building:

- Build high-quality backlinks through guest posting, outreach, partnerships, and digital PR.

- Monitor backlink profiles using tools like Ahrefs or Moz and disavow toxic links.

- Implement link-building strategies that comply with Google's quality guidelines.

Analytics, Reporting & Tools:

- Track and report on SEO performance using tools like:Google Analytics (GA4)Google Search ConsoleSEMrush, Ahrefs, Moz, Screaming Frog Local SEO & Mobile SEO

- Optimize for local search via Google Business Profile, local citations, and geo-targeted keywords.

- Ensure mobile-first indexing compatibility and responsive design implementation.

Algorithm Updates & Trends:

- Stay up-to-date with Google's algorithm changes (Core Updates, Helpful Content, Spam Updates, etc.

- Test and apply new strategies to adapt to SEO trends, including voice search and AI-driven SEO tools.

- Team Collaboration & Leadership

- Mentor junior SEO executives and interns.

- Work cross-functionally with developers, designers, and copywriters.

- Communicate strategy, timelines, and results clearly to stakeholders and clients.

Key Skills & Qualifications:

- 5+ years of hands-on SEO experience in an agency or in-house digital team.

- Strong understanding of ranking algorithms and search engine behavior.

- Expert-level proficiency in tools like:Google Analytics 4 (GA4)Google Search ConsoleSEMrush / Ahrefs / MozScreaming Frog SEO SpiderGoogle Tag Manager & Data StudioKnowledge of HTML, CSS, WordPress, and basic JavaScript.

- Strong project management and communication skills.

Preferred (Bonus) Skills: Experience in international SEO and eCommerce SEO