Vadilal - General Manager - Branding & Marketing - International Business

We have an opportunity for General Manager Branding International Business at our Ahmedabad (Gujarat) Location.

Preferred Industries: Food/ Dairy/FMCG

Bond: 3 years

The General Manager of Branding will lead the development, execution, and management of the companys brand strategy to enhance market presence and align with corporate objectives. This role requires a strategic thinker with a deep understanding of branding, market trends, and consumer insights.

- Brand Strategy Development: Create and implement a comprehensive branding strategy that aligns with the companys goals and vision.

- Market Research: Conduct consumer and market research to identify trends, insights, and opportunities to enhance brand positioning.

- Creative Direction: Oversee all branding and creative initiatives, ensuring consistency across all platforms, including packaging, advertising, and digital presence.

- Cross-Functional Collaboration: Work closely with product development, sales, and QC teams to ensure brand alignment in all initiatives.

- Brand Management: Monitor brand performance metrics and adapt strategies as necessary to drive growth and market share.

- Campaign Development: Lead the conceptualization and execution of branding campaigns that engage consumers and enhance brand loyalty.

- Trend Analysis: Stay ahead of industry trends and competitor activities to position the brand effectively in the marketplace.

Qualifications:

- MBA degree in marketing or equivalent is a plus.

- Minimum 20+ Years of proven experience in brand management, marketing, or related roles, with leadership capabilities, preferably from the FMCG industry.

- Strong understanding of brand strategy, market research, and campaign management.

- Excellent communication, project management, and creative skills.