Unikon.ai - Performance Marketing Expert

We are looking for a Performance Marketing Expert specializing in Meta Ads (Facebook & Instagram) and Google to lead and execute paid marketing campaigns that drive sales and brand awareness.

The ideal candidate will have a strong analytical mindset, a deep understanding of consumer behavior, and hands-on experience in scaling D2C brands through paid media.

Key Responsibilities:

- Plan, execute, and optimize paid campaigns on Meta platforms (Facebook & Instagram) to drive conversions and ROAS.

- Develop ad strategies, audience segmentation, and retargeting to maximize ROI.

- Conduct A/B testing on creatives, copy, and audience targeting to improve campaign performance.

- Monitor key performance metrics (CTR, CPC, ROAS, CAC, LTV) and provide data-driven insights.

- Work closely with the creative team to develop high-performing ad creatives.

- Stay updated with Meta's latest ad policies, tools, and algorithm changes.

- Manage ad budgets effectively to ensure profitability and growth.

- Collaborate with the growth, content, and product teams to align marketing efforts.

Requirements:.

- 3+ years of hands-on experience in Meta Ads (Facebook & Instagram) for D2C brands.

- Proven track record of managing and scaling high-budget ad campaigns.

- Strong analytical skills with expertise in Meta Ads Manager & Google Analytics.

- Deep understanding of audience targeting, pixel tracking, and conversion optimization.

- Experience in jewelry, fashion, or luxury brands is a plus.

- Ability to create compelling ad copies and guide the creative team on best practices.

- Performance-driven mindset with a passion for growth marketing.