Unifi Capital - Head - Branding & Marketing

Head of Branding and Marketing

Unifi Capital, one of India's leading Portfolio Management firms, is looking to bring on board an experienced B2C Marketing professional with proven expertise in planning and executing marketing campaigns and leveraging Digital media for online sales.

The opportunity:

To lead and grow Unifi's direct-to-customer channel. The role is part of the corporate strategy office and will communicate the firm's investment philosophy and exceptional track record to create high degree of brand salience, to elicit interest from discerning investors interested in listed Indian equities.

Role : Head - Branding and Marketing

Location: Chennai

Education : MBA/PGDM in Marketing from Tier 1 / 2 B-school.

Experience :10yrs of relevant experience

Key Responsibilities:

- The role is to lead, initiate & innovate the branding and marketing strategies of the company in line with Unifi's identity, vision and plans.

- Work with agencies on collateral development (brochures, mailers, AVs) and sports/event management.

- Management of digital marketing, social media and the corporate website.

- Ensure consistent application of brand communication.

- Optimise keywords portfolio, leverage web analytics to understand behaviour and drive lead generation for the sales teams across India.

- Content collaboration with internal teams and external agencies for the official blog.

- Brand research, competitor tracking, analysis of campaigns and initiatives.

- Remuneration package will be competitive with industry standards with potential for significant performance-based upside.

- As a part of a very competitive and successful team that is obsessed with excellence, the work will offer the freedom to explore and challenge even the best.

About Unifi Capital:

Unifi Capital founded in 2001 with AUM of INR 23,000 crores is a specialized Portfolio Management company offering innovative investment strategies with superior risk-adjusted returns. More details are available on website: https://www.unificap.com