- As a Consumer Insights Manager, you will be the voice of our customers, ensuring that every business decision is backed by deep consumer understanding.

- You will work cross-functionally to uncover insights, solve business problems from the consumer lens, build internal research capabilities, leverage data to drive strategies, and contribute to new initiatives.

Key Responsibilities:

Problem Solving from a Consumer Lens:

- Constantly monitoring user journey, Identify key consumer pain points and opportunities through research and analytics.

- Develop actionable insights that influence product development, marketing strategies, and customer experience improvements.

- Collaborate with teams across product, marketing, and growth to ensure a customer-first approach in decision-making.

Capability Building:

- Establish and refine best practices for consumer research methodologies (qualitative and quantitative).

- Develop tools, frameworks, and processes to institutionalize consumer insight generation within the organization.

- Working with agencies [if necessary] to ensure research is completed on time with the right set of audience and with utmost quality

- Looking at various data sources and figuring out a way to harmonize them to generate actionable insights - this could be data of any source, hence identifying the right data source is also important

Data & Analytics:

- Design and execute surveys, focus groups, and in-depth interviews to capture direct consumer feedback.

- User cohorting through intense data analysis exercise. Listening to call recordings / Calling customers to ensure activity is done for the right cohort.

- Leverage first-party data, social listening, and competitive intelligence to identify behavioral patterns and emerging trends.

- Synthesize data from multiple sources (NPS, customer reviews, purchase behavior, CRM) to generate holistic insights.

New Initiatives & Ad Hoc Projects:

- Lead exploratory research projects to uncover unmet consumer needs and whitespace opportunities.

- Partner with leadership to test and validate new product concepts, marketing campaigns, and brand positioning strategies.

- Working closely with all consumer facing teams, particularly acquisition and retention

- Support ad hoc strategic initiatives requiring rapid insights and business recommendations.

Qualifications & Experience:

- 4-6 years of experience in consumer insights, market research, or analytics, preferably in a D2C, FMCG, or e-commerce environment.

- B.Tech/similar bachelor's degree. MBA is a plus

- Strong understanding of research methodologies, including surveys, focus groups, ethnographic studies, and behavioral analytics.

- Proficiency in data visualization and analytics tools (Excel, Google Analytics, Power BI, SQL, or similar).

- Ability to translate complex data into compelling narratives and strategic recommendations.

- Experience running independent consumer research projects including but not limited to U&A, Concept, Product, Pack design, Ad, & Lapsers

- Excellent communication, stakeholder management, and problem-solving skills.

- Experience working in a fast-paced, high-growth startup environment is a plus.