Transformative - Platform Optimization Specialist - D2C

What Youll Do:

1. Funnel Diagnosis & Optimization

- Analyze full-funnel performance: from ad click to checkout.

- Identify friction points using Clarity (or similar tools): heatmaps, scroll depth, rage clicks, session recordings.

- Detect patterns in drop-offs and underperforming UI/UX elements.

- Prioritize hypotheses based on impact and ease of implementation.

2. Deep Ad Data + Funnel Integration

- Correlate insights from media buying platforms (Meta, Google, etc.) with on-site behavior.

- Work closely with media buyers to understand audience intent vs. landing page reality.

- Ensure message match between ads, landing pages, and checkout experience.

3. Experiment Design & A/B Testing

- Propose and lead structured A/B and multivariate tests.

- Create and communicate clear hypotheses.

- Work with designers and devs to implement and test variants.

- Monitor test results, validate significance, and roll out winning changes.

4. Strategic Ownership

- Maintain a birds-eye view of the entire customer journey.

- Constantly seek micro and macro conversion opportunities not just big redesigns but small copy shifts, button placements, trust cues, etc.

- Document learnings and build a repeatable CRO framework.

Who You Are:

- A patient observer with a keen eye for user behavior and friction.

- Data fluent comfortable with Google Analytics, Meta Ads Manager, Clarity, Hotjar, Shopify/GA4 conversion data.

- Not just analytical but hypothesis-driven you ask why before what.

- Collaborative you know how to work with designers, developers, and marketers without drowning them in jargon.

- Familiar with direct response marketing, not just UX design principles.

- Bonus: Youve worked in high-growth D2C brands, especially those selling beauty, wellness, or high-consideration products.

What Youll Need:

- 3+ years of experience in CRO or growth strategy roles

- Deep knowledge of user behavior analytics platforms (Microsoft Clarity, Hotjar, GA4, etc.)

- Experience with A/B testing tools (Convert, Google Optimize, VWO, Optimizely, or similar)

- Understanding of performance ad platforms and the interplay between ad creative and funnel

- Solid communication skills and an ability to explain findings to non-technical team members