Trade Marketing Role - Retail & Franchise Business Excellence

Job Title: Retail & Franchisee Business Excellence

Department: Trade Marketing

Location: Mumbai (with extensive travel across India)

Reports To: Marketing Head

Key Responsibilities:

Franchise Strategy & Expansion:

- Develop and execute the franchisee business model aligned with Company retail growth vision.

- Drive expansion plans by identifying new markets, selecting potential franchise partners, and ensuring smooth onboarding.

- Evaluate franchise proposals and establish long-term partnerships with credible investors/partners.

Operational Excellence & Compliance:

- Define and implement Standard Operating Procedures (SOPs) across all franchise outlets.

- Ensure brand identity, merchandising, and customer service standards are consistently maintained.

- Conduct periodic audits and operational reviews to ensure compliance with business and legal guidelines.

Business & Financial Performance:

- Own the P&L responsibility for the franchise channel.

- Monitor store-level performance, drive revenue growth, and optimize margins.

- Work with franchisees on sales planning, local marketing, and ROI improvement initiatives.

Leadership & Team Development:

- Build and lead a high-performing Franchise Operations Team.

- Provide guidance, training, and motivation to ensure both internal teams and franchise staff uphold brand values and customer-first approach.

- Act as the key escalation point for franchise-related issues and resolve conflicts effectively.

Franchisee Relationship Management:

- Foster long-term, collaborative partnerships with franchisees.

- Establish structured communication forums, including business reviews and feedback mechanisms.

- Drive franchisee satisfaction and loyalty by ensuring transparent, win-win business practices.

Key Skills & Competencies:

- Strategic thinker with a proven ability to scale franchise operations.

- Strong understanding of retail/franchise business models and P&L management.

- Excellent leadership, stakeholder management, and negotiation skills.

- Strong analytical ability to drive business insights and corrective actions.

- High adaptability, execution excellence, and willingness to travel extensively.

Qualifications & Experience:

- MBA/PGDM in Business Administration, Marketing, or Retail Management.

- 10-15 years of experience in franchise management/retail operations, with at least 5 years in a leadership role.

- Proven track record in scaling franchise networks in industries such as building materials, consumer durables, lifestyle, or home improvement.

- Experience in driving large-scale franchise transformations and turnarounds is a strong advantage.