Tractor Junction - Manager - Performance Marketing

Job Description:

Role & responsibilities:

- End-to-end management of performance marketing activity across paid social channels, majorly Facebook.

- Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance.

- Develop test and learn initiatives across Paid Social.

- Work with Digital Marketing to ensure messaging across all channels are consistent and aligned.

- Work closely with the wider marketing team to optimize audience strategies.

- Ensure the budget is spent across performance channels efficiently.

- Track and report on key performance indicators of media activity.

- Managing the day-to-day digital marketing strategy and operations

- Providing reports and analysis to demonstrate effective ROI to key stakeholders

- Own all performance targets and budgets across marketing objectives such as new user acquisition

- Monitor and optimize channels and campaigns to achieve business objectives around quality and scale

- Analyse results and make data-driven recommendations for the optimization of future marketing campaigns

- Coordinate with cross-functional teams (product, content, data, CRM) to define metrics, measure performance, and develop actionable insights

Performance Marketing Manager Requirements:

- Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)

- Website Analytics (mostly in Google Analytics)

- Keyword Research skills

- Experience working on a Performance Media (SEM and Social) strategy