About our Company TSS Consultancy Pvt. Ltd.

TSS Consultancy is a rapidly growing product-based company dedicated to delivering comprehensive solutions tailored to the unique needs of Fintech and Regtech organizations.

Our mission is to fight financial crime through innovation and expertise.

With a keen understanding of the market, we have developed cutting-edge products that set us apart in the industry.

Our commitment to excellence has earned us the trust and partnership of some of the most prestigious institutions.

We proudly serve 9 out of the top 10 brokers, 4 out of the top 5 private sector banks, and 3 out of the top 4 exchanges.

We have our vibrant offices in the cities of Mumbai, Rajkot and Gandhinagar.

In our growing presence we currently have our clients across India, South Africa and USA.

Company Website: www.trackwizz.com

Role Overview:

- As the Creative Lead, you will be responsible for developing and executing creative strategies that enhance brand storytelling, audience engagement, and marketing effectiveness.

- You will conceptualize and maintain digital consistency across all brand touchpoints while working with a team of copywriters, designers, and brand strategists.

- This role requires a deep understanding of content creation, digital marketing, branding, and video production.

- You will be responsible for crafting short-form and long-form video scripts, collaborating with video production teams, and leveraging AI-driven content creation tools to enhance creative efficiency.

- Additionally, you will conduct creative reviews and workshops to elevate the overall creative output, ensuring TrackWizzs brand stands out in the competitive RegTech landscape.

Key Responsibilities:

Creative Strategy & Brand Consistency:

- Develop and execute a comprehensive creative strategy aligned with TrackWizzs brand vision and business goals.

- Ensure digital consistency across all customer touchpoints, including social media, website, email campaigns, video content, and advertising.

- Collaborate with brand strategists to create a strong, recognizable, and engaging brand voice.

- Continuously analyze industry trends and implement innovative creative solutions.

Team Leadership & Collaboration:

- Manage and mentor a team of copywriters, ensuring high-quality and engaging content output.

- Work closely with designers, brand strategists, and digital marketers to develop impactful marketing campaigns.

- Collaborate with the video production team to conceptualize, script, and produce high-quality video content.

- Foster a culture of innovation, experimentation, and creative excellence within the team.

Content Creation & Social Media Strategy:

- Conceptualize and create compelling content for social media, including ad campaigns, carousels, infographics, and video scripts.

- Oversee the development of engaging marketing copies for web, social, blogs, emails, and performance marketing ads.

- Experiment with AI-powered content creation tools to enhance efficiency and scalability.

Video Content & Scriptwriting:

- Develop high-quality short-form and long-form video scripts for marketing, product demos, and brand storytelling.

- Collaborate with motion graphic designers, videographers, and editors to ensure visually compelling storytelling.

- Ensure creative direction, tone, and messaging consistency in all video content.

- Experiment with innovative video formats, interactive content, and AI-generated visuals to push creative boundaries.

AI Content Creation & Experimentation:

- Leverage AI-driven content generation tools to optimize creative workflows and boost efficiency.

- Stay updated with the latest advancements in AI-powered marketing and content creation tools.

- Test and experiment with new content formats, interactive storytelling techniques, and digital innovations.

Creative Reviews & Workshops:

- Conduct regular creative reviews to ensure alignment with brand guidelines and campaign objectives.

- Organize brainstorming sessions and workshops to enhance team creativity and innovation.

- Provide structured feedback and creative guidance to improve content, visuals, and storytelling.

- Stay ahead of industry trends, creative technologies, and audience engagement tactics.

Key Skills and Qualifications:

- 4-6 years of experience in creative direction, branding, content marketing, or digital marketing.

- Proven expertise in creative storytelling, brand campaigns, and marketing content.

- Strong understanding of content marketing, digital advertising, and brand communication.

- Experience in video scriptwriting, creative strategy, and AI content creation.

- Ability to lead a team of copywriters, collaborate with designers, and drive campaign success.

- Strong knowledge of social media trends, digital touchpoints, and customer engagement strategies.

- Familiarity with tools like Microsoft PowerPoint, ChatGPT, MidJourney, and AI content generation platforms.

- Excellent leadership, communication, and creative thinking skills