TrachWizz - Brand Lead

Brand Lead

Key Responsibilities for Brand Lead position:

Brand Strategy & Positioning:

- Develop and execute a comprehensive brand strategy to strengthen TrackWizzs position in the RegTech industry.

- Define brand guidelines, tone, and messaging across all communication channels.

- Monitor market trends and competitor activities to refine brand positioning.

- Ensure consistency in brand communication across web, social media, marketing collaterals, and offline activations.

Content Calendarization & Execution:

- Plan, create, and manage the content calendar to align brand messaging with industry trends and business goals.

- Collaborate with internal teams to ensure timely execution of content across platforms.

- Oversee the creation of blogs, case studies, whitepapers, social media posts, email campaigns, and PR materials.

Brand Campaigns & Digital Growth:

- Design and execute online and offline brand campaigns that enhance awareness and engagement.

- Work closely with the performance marketing and design teams to create compelling campaign assets.

- Leverage SEO, SEM, paid social, and influencer marketing to scale brand reach.

- Analyze and report on campaign performance, using data-driven insights for continuous improvement.

Community Growth & Engagement:

- Build and nurture a community of followers, customers, and industry professionals across platforms like Instagram, LinkedIn, Twitter, and YouTube.

- Foster audience engagement through interactive content, webinars, lives, discussions, and community-driven initiatives.

- Identify and collaborate with industry influencers to enhance brand credibility.

Video Content Strategy:

- Develop and execute a video content plan to drive higher engagement and brand storytelling.

- Work with designers, videographers, and content creators to produce explainer videos, customer testimonials, product demos, and thought leadership content.

- Optimize video content for SEO, social media, and paid advertising.

Team Management & Coordination:

- Lead, mentor, and groom the brand and content team for enhanced coordination and efficiency.

- Ensure cross-functional collaboration between marketing, product, and sales teams to maintain brand consistency.

- Provide regular feedback and conduct training sessions to improve team performance and creativity.

Key Skills & Qualifications:

- 4-6 years of experience in brand strategy, content marketing, and digital marketing.

- Proven expertise in managing brand campaigns across digital and offline platforms.

- Strong understanding of media, content marketing, and social media growth strategies.

- Experience in video content creation and marketing.

- Hands-on experience in community building and engagement.

- Ability to analyze campaign performance and drive data-driven decision-making.

- Excellent communication, storytelling, and leadership skills.

- Familiarity with marketing tools like Google Analytics, SEMrush, HubSpot, Hootsuite, Canva, Adobe Suite, and video editing tools is a plus.