Total Energy - Brand Manager

Job Title:.

Job dimensions:

- Responsible for brand management of Heavy Duty Diesel Engine oil and Auxiliary Products.

- Develop segment specific marketing strategy for commercial vehicles & tractor.

- Manage corresponding marketing budget.

- Responsible for portfolio and product life cycle as per business requirement.

- Responsible for segmentation, targeting and positioning of new product and revisiting the same for current product portfolio and make necessary changes as per business and market requirements.

- Responsible for conducting the promotion and brand activation for the segment.

Activities:

- Conceptualizing & executing Marketing strategy for Rubia & Auxiliary Products.

- Conduct and review all the marketing related activities in respective segment.

- Analyse target segments and existing product range, automotive trends and compensation and accordingly recommend product portfolio (Addition and Deletion).

- Execute with sales team all centrally designed consumer and Trade BTL activations.

- Contribute towards formulation of advertising campaigns for ensuring Brand communication ensures product positioning.

- Responsible for coordination with Global APAC marketing team for global inputs on brand.

- Market intelligence and corrective action based on same.

- Inputs on monthly indents for respective segment to ensure product availability of promo packs.

Accountabilities:

- Overall Performance/market share growth of the segment. Heavy Duty Diesel Engine oil & Auxiliary Products.

- Effectiveness of A&P marketing spend for the segment.

- Closely monitor sales performance and business environment to identify opportunities & threats.

- Ensure effective execution of marketing projects through Sales team.

- Product/Price positioning & brand strategy.