TISTEPS - Manager - Marketing

Job Summary :

A Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for an organization to attract potential customers and retain existing ones.

Key Responsibilities:

- Strategy Development: Create and execute marketing strategies to promote products or services and enhance brand awareness.

- Campaign Management: Plan, launch, and monitor marketing campaigns across digital and traditional platforms.

- Team Leadership: Lead and mentor a team of marketing professionals, including content creators, designers, and analysts.

- Market Research: Analyze market trends, customer behavior, and competitor activities to inform strategy.

- Budget Oversight: Manage marketing budgets and allocate resources effectively.

Performance Analysis: Track campaign performance using analytics tools and adjust strategies to improve ROI.

- Content Creation: Oversee the production of engaging content for websites, blogs, social media, and promotional materials.

- Collaboration: Work closely with sales, product development, and external agencies to align marketing efforts with business goals.

Required Skills:

- Strong communication and presentation skills

- Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, CRM platforms)

- Creative thinking and problem-solving abilities

- Project management and organizational skills

- Knowledge of branding and consumer psychology

- Experience with marketing automation and CMS platforms (e.g., WordPress)

Qualifications:

- Degree in marketing, Business Administration, or a related field

- 2-5 years of experience in marketing or a related role

- Proven track record of successful campaign management

- Familiarity with data analysis and performance metrics