TISTEPS - Chief Marketing Officer - IIM/ISB/FMS/IIT/NIT

Job Title: Chief Marketing Officer (CMO)

Location: Chennai

Company: Impacteers - India's AI-powered B2T (Bridge-to-Talent) platform

Industry: EdTech | B2C | Career Development & Upskilling

Reports To: CEO / Founding Team

About Impacteers:

Impacteers is a purpose-driven, AI-powered platform revolutionizing career development by bridging the gap between talent and opportunity. With over 35,000 users and a 92% engagement rate, it offers personalized learning paths, mentorship, job matching, and career guidance through a dynamic ecosystem

Role Overview:

As the CMO, you will be the strategic leader responsible for driving brand growth, user acquisition, and engagement across all B2C channels. You will craft and execute a compelling marketing vision that positions Impacteers as the go-to platform for career transformation in India and beyond.

Key Responsibilities:

Brand Strategy & Positioning:

- Define and evolve the brand identity, voice, and narrative aligned with Impacteers' mission.

- Ensure consistent brand messaging across all touchpoints including web, mobile, social, and offline.

Growth & Performance Marketing:

- Lead B2C marketing campaigns across digital platforms (Meta, Google, YouTube, LinkedIn).

- Optimize CAC, LTV, and conversion funnels using data-driven strategies.

- Scale user base from tens of thousands to millions through targeted acquisition and retention efforts.

Content & Community Engagement:

- Oversee content strategy including blogs, videos, webinars, and influencer collaborations.

- Build and nurture communities on platforms like Discord, Reddit, and LinkedIn.

Product Marketing & CRM:

- Collaborate with product teams to align marketing with platform features and user journeys.

- Manage CRM tools, email automation, landing pages, and user segmentation.

Leadership & Collaboration:

- Build and mentor a high-performing marketing team.

- Work cross-functionally with Product, Sales, Mentorship, and Learning teams to align goals.

- Serve as a strategic advisor to the CEO and contribute to executive decision-making.

Qualifications:

- MBA/PGDM from Tier-1 institutes (IIM/ISB preferred).

- 10+ years of experience in B2C marketing, with at least 5 years in EdTech or consumer tech.

- Proven success in scaling digital platforms and managing large marketing budgets.

- Expertise in SEO/SEM, performance marketing, brand building, and funnel optimization.

- Strong leadership, analytical, and storytelling skills.

Success Metrics:

- 10x growth in registered users within 12 months.

- Significant improvement in brand awareness and engagement.

- Achievement of monthly CPA and ROI targets.

- Establish Impacteers as a top-tier EdTech brand in India.