TimesPro - Growth/Campaign Manager

Job Description:

The broad areas of responsibility:

Content Marketing:

- Design content marketing strategies and set short-term goals

- Undertake content marketing initiatives to achieve business targets

- Collaborate with design and writing teams to produce high quality content

- Optimize content considering SEO and Google Analytics

- Analyze web traffic metrics

- Share content through various channels, ensuring strong web presence

- Lead Generation & Retention marketing CRM Campaign Management

- Responsible for retention marketing strategy and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.

- Work on omnichannel strategies including Email, SMS, Whatsapp, Push etc.

- Work on creating and optimizing customer journeys and lifecycle

- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.

- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

- Manage & Implement IPS/Domain and Monitor their performance

Expertise And Qualifications:

- 8-15 years of experience in digital marketing domain

- Strong working knowledge and experience with Webiste technologies, Content Management Systems, CRM, Sales Force

- Working knowledge of web analytics tools (eg Google Analytics, Looker Studio)

- Ability to align with business teams and aligning goals

- Strong attention to detail, excellent verbal skills, self-starter

- Experience in managing team of 5