Thrillophilia.com - Public Relations Manager

Role Overview

Key Responsibilities

- Agency Management: Identify, onboard, and lead PR agency partners. Ensure performance, alignment, and delivery on key metrics.

- Media Relations: Build and nurture relationships with key journalists, editors, and influencers across business, tech, lifestyle, and regional media.

- PR from 0 to 1: Establish internal PR processes and frameworks, define messaging guidelines, and create strong storytelling formats to suit different audiences.

- Content Ownership: Drive the creation of press releases, authored articles, media pitches, thought leadership content, and op-eds.

- Reputation Management: Monitor and manage brand perception, handle media crises proactively, and act as the primary spokesperson when needed.

- Cross-Functional Collaboration: Work closely with leadership, marketing, HR, and product teams to align on messaging, announcements, and initiatives.

- Event Participation: Facilitate and manage media interactions during key events, industry conferences, product

launches, and press briefings.

- Performance Tracking: Measure PR effectiveness through metrics like SOV (share of voice), earned media value, and media sentiment.

Qualifications & Skills

- Proven experience in setting up PR functions from scratch (0-1 journey).

- Prior experience handling PR agencies and delivering measurable results.

- Excellent written and verbal communication skills.

- Strong media network and understanding of the Indian media landscape (national, regional, and digital).

- Creative thinker with strong storytelling capabilities.

- Ability to manage multiple stakeholders and navigate ambiguity.

- Bachelor's or Masters degree in Communications, PR, Journalism, or related fields.

Why Join Us?

- Opportunity to own the PR charter end-to-end in a high-growth environment.

- Direct access to leadership and high-impact projects.

- Be part of a purpose-driven team that is building something meaningful at scale.