Manager - Consumer Insights - Retail Measurement Studies - FMCG

Purpose of the Role:

To manage consumer and marketplace information needs for the brand and to provide insight - driven recommendations for business decisions

Key Deliverables of the Role:

- Lead customized insights on all the live/in-market brands e.g., product & concept development, communication development, mix validation & optimisation, pricing, post launch assessments. Own process from brief to insight delivery include brief refinement & issue, potential tools, evaluating agency's "appreciation of brief", sign-ing off the agency selection (design, cost, timelines), own input & output quality including stakeholder presentation

- Tracking & syndicated tools for the categories assigned (equity track, purchase panel, retail off takes & any omnibus subscriptions).

- Scan, shortlist, adapt & build new age tools which can help in building new capabilities in insighting.

- Manage Insights for all research -both qualitative & quantitative and ensure dissemination of insights in most efficient and impactful manner for assigned categories

- To be a custodian of knowledge of past work and current trends on the category

- Coordinating with research agencies & the Analytics Manager to enable the category teams to analyze performance of the brand activation plans.

- Support day to day business performance reporting

- Insights/Analytics needs for the Annual Operating Plan (AOP)

- Analytics projects -retail analytics, assortment analytics

- Brand & Category Strategy -basis consumer & market segmentation and consistent with Portfolio / Pricing strategy

- Stakeholder management especially on the overall in sighting strategy

- Agency management to ensure best quality output for business questions at the best value

- Strong "Voice of Consumer" stance

Qualification & Experience:

- Total of 7 - 9 Years of Market Research experience and at least 2 specific work experiences between Nielsen RMS/Nielsen Bases/ Kantar Household Panel/Kantar Tracking and Link Testing/Client side.

- An in-depth understanding of various quantitative research tools, techniques & processes

- Should have sound knowledge of standard research processes & practices

- Sound knowledge of statistics

- Basic qualitative research aptitude

- Sound analytical skills

- New age tools & techniques (Exposure in at-least 2)

- Online Surveys

- Digital communication evaluation & effectiveness testing

- Eye Tracking

- Using Social Media Analytics to generate insights

- Willingness to travel at short notice

- Adaptability to quick changing business scenarios Networking & Influencing skills