Techspian - Specialist - Digital Marketing

Are you a dynamic and strategic marketer with a passion for driving growth? Do you thrive in fast-paced environments and love the thrill of generating demand? If so, we want you on our team! Techspian is seeking a talented Demand Generation Manager to lead our efforts in driving qualified leads and accelerating revenue growth.

Responsibilities:

- Develop and execute a comprehensive, multi-touch integrated demand generation strategy including email marketing, social media, paid advertising, SEO, ABM, Dark Social and event marketing, that drives and accelerates pipeline, account acquisition and penetration.

- Use Google Ads and LinkedIn Ads to drive brand awareness and lead generations

- Work closely with sales, marketing and tech teams to understand the target audience and develop buyer personas that resonate with our customers.

- Optimize the lead nurturing process to improve conversion rates, reduce churn, and increase customer lifetime value.

- Develop and manage SEO campaigns, including link building, content creation, and technical SEO enhancements.

- Produce high-quality marketing content that speaks to prospects' pain points and highlights the benefits of our product offerings.

- Conduct regular A/B tests and analyse campaign performance to identify areas for improvement and make data-driven decisions.

- Collaborate with cross-functional teams, including product, customer success, to ensure campaigns align with overall business objectives.

- Build and maintain a robust lead scoring framework to identify and prioritize leads for sales follow-up.

- Bring fresh ideas to improve web properties and help to optimize corporate site, campaign landing pages.

- Continuously increase knowledge of web marketing best practices, and help improve day-to-day activities.

- Budget management and forecasting.

Requirements:

- 4+ years of experience in B2B demand generation, including experience with outbound marketing and inbound lead generation

- Experience working in a start-up ecosystem

- Demonstrable success driving pipeline growth and revenue through integrated campaigns

- Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms

- Excellent written and verbal communication skills, with the ability to create engaging marketing content

- Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines

- Strong analytical skills and ability to use data to inform decision-making and strategy development

- Experience managing budgets and ability to balance competing priorities effectively