Technocrats Horizons - PPC Expert

- The Paid Marketing Lead is responsible for developing and executing the company's paid marketing strategy to generate traffic, leads, and revenue.

- The role involves managing and optimizing campaigns across multiple channels, including search engines, social media, display advertising, and other paid advertising platforms.

- The Paid Marketing Lead is also responsible for analyzing and reporting on campaign performance, identifying opportunities for improvement, and collaborating with cross-functional teams to achieve business objectives.

Responsibilities:

- Develop and execute the company's paid marketing strategy, including creating and managing campaigns across multiple channels.

- Monitor and optimize campaigns to ensure maximum ROI and achieve KPIs.

- Conduct competitive analysis to identify new opportunities and stay ahead of industry trends.

- Collaborate with the creative team to develop compelling ad copy, images, and landing pages.

- Analyze campaign performance and generate reports to communicate results to stakeholders.

- Continuously test and improve ad creatives, targeting, and bidding strategies to improve campaign performance.

- Work with cross-functional teams, including sales, product, and analytics, to align paid marketing efforts with business goals.

- Manage and grow relationships with external agencies and vendors.

Must Have Skills:

- Proven experience in paid marketing, with a strong track record of success in managing and optimizing campaigns across multiple channels.

- Strong analytical skills, with the ability to analyze and interpret data to identify trends, insights, and opportunities for improvement.

- Knowledge of industry-standard tools and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other advertising platforms.

- Excellent communication skills, with the ability to articulate complex ideas in a clear and concise manner.

- Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously.

- Experience with A/B testing, conversion rate optimization, and landing page optimization.

- Creative thinker, with the ability to develop innovative and compelling ad copy and visuals.

- Ability to work independently and as part of a team in a fast-paced, dynamic environment.

Good To Have Skills:

- Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot

- Knowledge of search engine optimization (SEO) best practices and how it intersects with paid search

- Understanding of UX/UI design principles to help create effective landing pages and ad creative

- Familiarity with e-commerce and online shopping platforms such as Shopify, Magento, or WooCommerce

- Proficiency in Excel or Google Sheets for data analysis and reporting purposes.