Technocrats Horizons - Manager - Digital Marketing

Key Responsibilities:

- Develop and manage integrated digital marketing campaigns across channels such as LinkedIn, Google Ads, industry-specific platforms, and email marketing.

- Optimize the corporate website and landing pages for user engagement and conversion.

- Analyze and interpret marketing data using tools like Google Analytics, CRM systems, and marketing automation platforms to measure ROI and improve campaign effectiveness.

- Work closely with product, sales, and technical teams to ensure consistency in messaging and branding across all digital touchpoints.

-Stay updated with the latest digital trends in the manufacturing sector and experiment with new strategies for competitive advantage.

Requirements:

- 5-7 years of hands-on experience in planning and executing digital marketing campaigns specifically tailored for industrial and manufacturing sectors.

- Deep understanding of B2B buyer behavior, with a focus on lead generation, performance marketing, SEO/SEM, and content strategy.

- Strong grasp of marketing analytics and performance metrics.

- Excellent communication and project management skills.

Preferred Skills:

- Content development and distribution, including whitepapers, blogs, videos, and case studies.

- Knowledge of marketing automation platforms and CRM systems