Technocrats Horizons - Digital Marketing Specialist

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, Bing Ads, AdRoll, and other digital platforms

- Manage budgets effectively to maximize ROI while ensuring efficient utilization of marketing spends

- Drive SEO and organic growth initiatives including on-page, off-page, and technical SEO

- Collaborate with internal teams to promote university events through digital marketing campaigns

- Leverage Salesforce CRM and Marketing Cloud to design, track, and optimize campaigns

- Conduct detailed data analysis to measure campaign effectiveness and generate actionable insights

- Collaborate cross-functionally with content, design, and technical teams to deliver integrated marketing campaigns

- Stay updated with the latest digital marketing trends, platforms, and best practices to drive innovation

Required Skills and Competencies

- Strong knowledge of campaign types, conversion actions, account hierarchies, and tracking setups

- Proficiency in Salesforce CRM and Marketing Cloud for campaign automation and reporting

- Strong analytical and problem-solving skills with the ability to interpret data and optimize campaigns

- Familiarity with HTML, CSS, JavaScript for technical coordination with developers

- Hands-on experience with SEO tools (SEMRush, Ahrefs, Moz, Google Search Console)

- Proficiency in Google Analytics (GA4), Tag Manager, and reporting dashboards

- Excellent communication, presentation, and cross-functional collaboration skills

- Ability to manage multiple campaigns and deadlines in a fast-paced environment