- As a Sr. Manager - Digital Marketing, you will be responsible for executing and optimizing high-impact campaigns across Meta (Facebook, Instagram), Google Ads, YouTube, LinkedIn, and other digital platforms.
Your role will involve:
- Campaign Execution & Optimization - Managing and refining paid media campaigns.
- Data-Driven Strategy - Leveraging analytics tools for performance improvements.
- A/B Testing - Experimenting with creatives, audience segments, and bidding strategies.
- Budget Management - Efficiently allocating resources for maximum ROI.
- Lead Generation & Retargeting - Driving conversions through remarketing strategies.
- Collaboration - Working closely with design, content, and tech teams.
- Performance Reporting - Providing insights and recommendations for campaign improvements.
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