About the Role

We are seeking a Performance Marketing Lead to spearhead our Paid Media initiatives and drive impactful business outcomes. This role requires a highly strategic and hands-on digital marketing professional with deep expertise in performance marketing across multiple platforms. As the Lead, you will be responsible for managing a high-performing team, executing data-driven campaigns, and scaling digital channels to achieve business growth targets.

The ideal candidate is both a strategist and an executorcapable of analyzing data, optimizing campaigns, and leading cross-functional collaboration while keeping the organization ahead of evolving digital marketing trends.

Key Responsibilities

Paid Media Strategy & Execution

- Develop, implement, and optimize comprehensive paid media strategies across Google Ads, Facebook/Meta Ads, LinkedIn Ads, YouTube, Display, and Programmatic channels.

- Manage campaign setup, targeting, budgeting, bidding strategies, and creative performance to maximize ROI.

- Drive user acquisition, lead generation, and conversion campaigns aligned with business objectives.

- Ensure campaigns meet key KPIs such as CTR, CPC, CPL, ROAS, and overall revenue contribution.

Team Leadership & Management

- Lead, mentor, and develop a team of Paid Media specialists to achieve excellence in execution and innovation.

- Foster a performance-driven culture focused on accountability, learning, and collaboration.

- Conduct regular performance reviews, provide coaching, and ensure alignment of individual goals with business objectives.

Data Analytics & Optimization

- Monitor campaign performance through analytics platforms (Google Analytics, GA4, Data Studio, etc.).

- Identify insights from campaign data and develop optimization strategies to improve efficiency and effectiveness.

- Create detailed performance reports and present actionable recommendations to stakeholders.

- Implement rigorous A/B testing frameworks for creatives, ad copy, audience segmentation, and landing pages.

Market Intelligence & Innovation

- Stay updated with the latest trends, tools, ad tech developments, and platform updates.

- Benchmark performance against industry standards and competitors.

- Explore and implement new digital channels and growth marketing strategies to diversify acquisition.

Cross-functional Collaboration

- Work closely with the creative, content, and product teams to align paid media efforts with overall brand and marketing strategies.

- Collaborate with sales and business units to ensure lead quality and campaign effectiveness.

- Partner with data and technology teams to leverage automation, AI-driven bidding, and advanced analytics.

Qualifications & Experience

Education: Bachelors degree in Marketing, Digital Marketing, Communications, Business, or a related field (MBA preferred).

Experience:

- Minimum 5+ years of hands-on experience in Paid Media/Performance Marketing.

- At least 2+ years in a leadership role managing teams and handling a portfolio of 10+ accounts.

- Proven track record of driving successful multi-channel digital campaigns in diverse industries.

Technical Expertise:

- Strong command of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, and Programmatic Platforms.

- Proficiency in Google Analytics (UA/GA4), Tag Manager, Data Studio, and CRM/Marketing automation tools.

- Understanding of SEO, remarketing strategies, and conversion rate optimization (CRO).

Core Skills:

- Exceptional analytical and quantitative skills with the ability to make data-driven decisions.

- Strong leadership, mentoring, and stakeholder management capabilities.

- Excellent written and verbal communication skills.

- Ability to thrive in fast-paced, deadline-driven environments.