Team Pumpkin - Influencer Marketing Specialist

About the Role

We are seeking a dynamic and strategic Influencer Marketing Specialist to drive brand growth through impactful influencer partnerships. This role will be responsible for developing and executing influencer marketing strategies, managing end-to-end campaign activities, and delivering measurable business results. The ideal candidate will bring creativity, strong communication skills, and a data-driven approach to building long-term relationships with influencers and digital communities.

Key Responsibilities

- Develop and implement influencer marketing strategies aligned with brand and business objectives.

- Identify, evaluate, and onboard influencers across platforms such as Instagram, TikTok, YouTube, and emerging channels.

- Manage end-to-end campaign execution including planning, contracting, content delivery, and budget oversight.

- Track, analyze, and report campaign performance using KPIs such as reach, engagement, traffic, and conversions.

- Foster strong, long-term relationships with influencers, agencies, and key stakeholders to maximize brand visibility and ROI.

- Stay ahead of industry trends, platform updates, and emerging influencer categories to enhance campaign effectiveness.

Qualifications

- Master's degree in Marketing, Communications, or related field.

- 2+ years of proven experience in influencer marketing, digital marketing, or social media strategy.

- Strong understanding of social media platforms and influencer ecosystems.

- Excellent communication, negotiation, and project management skills.

- Proficiency in influencer marketing tools and analytics platforms.

Preferred Skills

- Experience in content marketing, PR, or digital brand strategy.

- Ability to translate data insights into actionable recommendations.

- Background in managing campaigns in fast-paced, high-growth environments.