Team Lead - Marketing

Team Lead - Marketing

Responsibilities:

- Lead and manage a team of marketing professionals, providing guidance, mentorship, and performance feedback.

- Develop and implement comprehensive marketing strategies and plans to achieve business objectives.

- Oversee the execution of marketing campaigns across various channels, including digital, social media, email, and events.

- Create and manage content calendars, ensuring timely delivery of high-quality content.

- Conduct market research and competitive analysis to identify trends and opportunities.

- Develop and manage marketing budgets, ensuring efficient resource allocation and ROI.

- Analyze marketing data and metrics to identify trends, insights, and areas for improvement.

- Collaborate with cross-functional teams (e., sales, product, design) to ensure alignment and effective execution of marketing initiatives.

- Develop and implement lead generation and customer acquisition strategies.

- Manage and maintain brand consistency across all marketing materials and channels.

- Develop and implement social media strategies to increase brand engagement and reach.

- Stay up-to-date with industry trends and best practices in marketing.

- Develop and deliver marketing presentations and reports to senior management.

Qualifications:

- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

- Proven experience (specify desired years of experience, e., 5+ years, 7+ years) in marketing, with a significant portion in a team leadership role.

- Strong understanding of marketing principles and best practices.

- Excellent communication, presentation, and interpersonal skills.

- Proven track record of developing and executing successful marketing campaigns.

- Strong analytical and problem-solving abilities.

- Proficiency in using marketing automation and analytics tools.

- Ability to manage multiple projects and priorities.

- Strong leadership and team management skills