We are looking for a Regional B2C Senior Marketing Manager to join our Team. Reporting to the Head of Marketing, South Asia and Sub-Saharan Africa region, this role is responsible for the development and delivery of the marketing strategy and reporting key outputs across the region. This role focuses on driving article submissions to meet growth targets for open access and subscription titles, increasing brand awareness, and boosting Open Research revenue. Leading a team of B2C marketers, you will spearhead the High Impact Researcher Program in region, identifying top authors and key opinion leaders across disciplines, and guiding them to publish high-quality content globally.

A key responsibility is positioning Taylor & Francis as the publisher of choice while ensuring seamless, supportive pathways for researchers. The ideal candidate will bring experience in scientific publishing, Open Science practices, and researcher-focused marketing, working cross-functionally to ensure consistent, best-practice strategies regionally and globally.

Key Accountabilities

- Align marketing activities to achieve journal article submissions and revenue targets within the region.

- Lead the strategic development of digital marketing activities to develop and deliver an impactful marketing strategy to our community of researchers

- Lead a team of Omni-channel Marketers to create targeted and engaging marketing campaigns to attract and acquire our target audience

- Define measurable objectives and for the region and lead team to deliver - including measuring and reporting on progress linking to the achievement of organisational objectives.

- Manage the annual budget for B2C marketing spend. Track performance against this and analyse channel ROI to take corrective action where needed

- Use insight gained from data analysis of marketing campaigns to inform proposals, decisions, and recommendations for action or change to senior leadership

- Fully accountable for managing own learning, taking responsibility to identify and develop skills gaps

- Ensure key stakeholders understand the team's regional marketing plans, including marketplace considerations, customer insights, and competitor analysis to inform strategic decisions.

- Delivering and ensuring customer personalisation through consistent campaign management and development of appropriate messaging for key personas and data segments based on value propositions

Qualifications

The ideal candidate will have:

- Familiarity with academic publishing with at least some previous journal marketing experience required

- Possess skillset in digital marketing to demonstrate a solid understanding of online channels, SEO, SEM, social media, and analytics

- Showcase expertise in content marketing in creating engaging and impactful content across various platforms.

- Demonstrate proficiency in data analytics tools and possess the ability to interpret data to make informed marketing decisions.

- Stay abreast of AI and machine learning trends in marketing, understanding how these technologies can enhance marketing strategies.

- Understanding of project management tools

- Able to effectively present information to a variety of stakeholders

Skills and Behaviours Required

- Excellent marketing portfolio/channel, relationship, & communication management skills

- Flexible and adaptable with the ability to influence and work in a matrixed environment.

- Commercial and customer focus

- Critical and analytical ability

- Understanding of statistical and financial information and high level of numeracy

- Delegates effectively