Presales Specialist - Cybersecurity
About the Role:
Responsibilities:
Solution Design & Technical Expertise:
- Consulting: Understanding customer requirements and pain points, offering tailored cybersecurity solutions to meet those needs.
- Technical Demonstrations: Presenting product demos, conducting proof-of-concept (PoC) sessions, and explaining the technical benefits and features of the cybersecurity solutions.
- Solution Architecture: Collaborating with technical teams to design and architect customized solutions, ensuring they align with the customers business needs and security goals.
Sales Support:
- Proposal Creation: Collaborating with the sales team to craft compelling proposals, RFP responses, and quotes that highlight the value of the cybersecurity offerings.
- Costing & Pricing: Providing input on pricing strategies, working with the sales team to ensure solutions are competitively priced while maintaining profitability.
- Customer Presentations: Delivering engaging presentations to prospects and clients, helping them understand the value proposition of the solutions offered.
Relationship Building:
- Stakeholder Engagement: Building strong relationships with key decision-makers, security architects, and other stakeholders within prospective customer organizations.
- Customer Education: Helping customers understand the risks, benefits, and compliance aspects related to cybersecurity solutions.
- Lead Qualification: Qualifying leads and opportunities for the sales team by identifying those with genuine cybersecurity needs that can be addressed by the companys offerings.
Market & Competitor Analysis:
- Industry Trends: Staying updated on the latest trends, emerging threats, and innovations in cybersecurity to better position the companys offerings in the market.
- Competitive Analysis: Understanding competitor products and differentiating the companys solutions, helping to convey the unique value of your offering to potential customers.
Collaboration with Technical & Sales Teams:
- Cross-functional Collaboration: Working closely with technical delivery teams, consultants, and solution architects to ensure that the proposed solutions are viable and can be successfully delivered post-sale.
- Feedback Loop: Gathering feedback from customers and internal teams to refine and enhance the product offerings.
Requirements:
Technical Expertise:
- Strong knowledge of various OEM technologies, including features, use cases, and unique selling points (USPs) for at least three of the following, SOC is must.
- DLP (Data Loss Prevention)
- IAM (Identity and Access Management)
- Email Security
- EDR/XDR/SIEM
- VA and PM (Vulnerability Assessment and Patch Management)
- Cloud Security
- SASE (Secure Access Service Edge)
- SOC (Security Operations Center)
- Hands-on experience in demonstrating cybersecurity solutions, value propositions, and USPs to customers and stakeholders.
- In-depth understanding of the scope of Professional Services and Managed Services for each technology area.
- Familiarity with the cybersecurity threat landscape and relevant industry standards and frameworks (e.g., NIST, ISO 27001, CIS Controls).
Consultative and Solution-Oriented Skills:
- Strong ability to communicate technical concepts to non-technical audiences, ensuring clear understanding of product benefits, ROI, and long-term value.
- Experience in solution design, architecture, and customization based on customer requirements.
- Proven track record of successful pre-sales engagements, including addressing customer pain points, designing tailored solutions, and closing complex deals in the cybersecurity domain.
Certifications (Highly Recommended Few Must-Have):
IAM (Identity and Access Management):
- One Identity Certified Identity Governance and Administration Administrator (IGA)
- Vulnerability Assessment and Patch Management (VAPM):
- Qualys Certified Specialist
DLP (Data Loss Prevention):
- Forcepoint Certified Security Expert
- Netwrix Certified Professional
- EDR/XDR (Endpoint Detection and Response/Extended Detection and Response):
- CrowdStrike Certified Falcon Endpoint Protection Engineer
SASE (Secure Access Service Edge):
- Zscaler Certified Expert (ZCE)
- Netskope Certified Security Professional
- Versa Networks Certified Professional (VCP)
Cloud Security:
- Certified Cloud Security Professional (CCSP) (ISC2)
Microsoft Certified:
- Azure Security Engineer Associate
- AWS Certified Security Specialty
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