Tata Consumer Product - Senior Marketing Manager - Innovations

Key Deliverables in this role:

Financial Outcomes:

- Drive the NPD agenda in line with business priorities - initiatives that will deliver on targets for NDP as a % of turnover

- Lead research processes both qual and quant for all NPD projects

Customer Service:

- Develop the product specifications in consultation with the consumer insights, marketing, sales, packaging, regulatory and the R&D teams

- Draw the GTM strategy along with brand team for the NPD brands and lead the launch of the products

Internal Processes:

- Manage the innovation funnel stage gate process for key projects in line with business KPIs

- Leverage different idea generation platforms to identify sizeable compelling ideas for NPD to deliver growth in the mid-long term horizon by doing in depth market study for competition and surrogates , creating bench marking decks , putting a detailed brief etc.

- Prepare a robust plan for NPD projects with clear milestones, timelines, owners and KPIs; track progress and ensure projects are executed on time and in an agile manner

- Work closely with cross functional teams to deliver on the strategic pillars of the NPD funnel; drive ownership and accountability across the organization for NPD projects

- Lead the launch for NPD in case of new products / brands successfully transition to marketing team at a later stage - work closely with sales & category teams to see projects through to the market execution stage

Innovation and Learning:

- Responsible for all marketing activities for the related Portfolio - interaction with agency in product & communication development, promotions

- Manage complexity and simplify decision making

- Drive thinking of new channels, premium products, differential route to market

Critical success factors for the Role:

- 6-8 years of marketing experience. Which includes min 2-3 years' experience in brand management with consumer view and a small experience in innovation function(optional). Exposure to sales would be an advantage

- Experience in FMCG for one of the mainstream channels and preferably in Foods Category

- MBA from reputed college.

- Desirable success factors for the Role

- Great interpersonal, presentation and communication skills

- Good presentation skills, cost analysis, pnl drawing and gross margin calculation.

- Methodical approach, judicial time management, systematic ways of working