HamburgerMenu
iimjobs

Posted By

user_img

Krishna Sumithran

HR at Tata Consumer Products Limited

Last Active: NA as recruiter has posted this job through third party tool.

Job Views:  
901
Applications:  522
Recruiter Actions:  34

Job Code

1597702

Tata Consumer Product - Brand Manager - Innovations

Tata Consumer Products Limited.3 - 6 yrs.Mumbai
Posted 2 months ago
Posted 2 months ago

Brand Manager - Innovations (Multiple Categories)


Key Deliverables in this role:


Financial Outcomes:

- Development of the NPD, P&L and anchor launch volume and revenue target delivery for the year

- Expertise in developing and executing digital-first brand strategies

- Prepare a robust plan for NPD projects with clear milestones, timelines, owners and KPIs; track progress and ensure projects are executed on time and in an agile manner.

- Develop the product specifications in consultation with the consumer insights, marketing, sales (India/International etc.), packaging, and the R&D team.

- Lead the pilot launch for NPD in case of completely new products / brands (not brand extensions) and then successfully transition to marketing team/countries for commercial launch work closely with sales & category teams to see projects through to the market execution stage.

- Development of consumer insight-based concept product propositions, superior claims, pack format and design, persuasive communication and deliver a sustainable marketing mix!

Customer Service:

- Develop strong consumer understanding to devise persuasive brand proposition, claims, packaging.

- Scan the market to identify opportunities for growth range/pack extensions, innovation.

Internal Processes:

- Influence key stakeholders in Sales, Legal, Regulatory, R&D etc to drive the brand growth objectives.

Innovation and Learning:

- Scope and incubate new innovations and scale existing new launches.

- Lead innovation on product, concept, business case and launch plans for the portfolio

Critical success factors for the Role:

- MBA, Major in marketing preferred.

- 3-6 years of marketing and brand management experience. Exposure to sales would be an advantage

- Prior experience in working closely with sales team to drive business.

- Commercial acumen to be able to efficiently manage the P&L, Foresight for planning ahead and future proofing business plans

- Demonstrated evidence of strong GTM execution, impactful initiatives, and business delivery

Desirable success factors for the Role:

- Conceptual clarity in basic pricing methodology, marketing mix, P&L working

- Having exposure in BTL / trade / Shopper marketing elements creation

- Exposure to anchoring new FMCG launches.

- Exposure to consumer insight generation

Didn’t find the job appropriate? Report this Job

Posted By

user_img

Krishna Sumithran

HR at Tata Consumer Products Limited

Last Active: NA as recruiter has posted this job through third party tool.

Job Views:  
901
Applications:  522
Recruiter Actions:  34

Job Code

1597702

UPSKILL YOURSELF

My Learning Centre

Explore CoursesArrow