Posted By
Krishna Sumithran
HR at Tata Consumer Products Limited
Last Active: NA as recruiter has posted this job through third party tool.
Job Views:
901
901
Applications: 522
Recruiter Actions: 34
Posted in
Sales & Marketing
Job Code
1597702
Tata Consumer Product - Brand Manager - Innovations
Posted 2 months ago
Posted 2 months ago
Brand Manager - Innovations (Multiple Categories)
Key Deliverables in this role:
Financial Outcomes:
- Development of the NPD, P&L and anchor launch volume and revenue target delivery for the year
- Expertise in developing and executing digital-first brand strategies
- Prepare a robust plan for NPD projects with clear milestones, timelines, owners and KPIs; track progress and ensure projects are executed on time and in an agile manner.
- Develop the product specifications in consultation with the consumer insights, marketing, sales (India/International etc.), packaging, and the R&D team.
- Lead the pilot launch for NPD in case of completely new products / brands (not brand extensions) and then successfully transition to marketing team/countries for commercial launch work closely with sales & category teams to see projects through to the market execution stage.
- Development of consumer insight-based concept product propositions, superior claims, pack format and design, persuasive communication and deliver a sustainable marketing mix!
Customer Service:
- Develop strong consumer understanding to devise persuasive brand proposition, claims, packaging.
- Scan the market to identify opportunities for growth range/pack extensions, innovation.
Internal Processes:
- Influence key stakeholders in Sales, Legal, Regulatory, R&D etc to drive the brand growth objectives.
Innovation and Learning:
- Scope and incubate new innovations and scale existing new launches.
- Lead innovation on product, concept, business case and launch plans for the portfolio
Critical success factors for the Role:
- MBA, Major in marketing preferred.
- 3-6 years of marketing and brand management experience. Exposure to sales would be an advantage
- Prior experience in working closely with sales team to drive business.
- Commercial acumen to be able to efficiently manage the P&L, Foresight for planning ahead and future proofing business plans
- Demonstrated evidence of strong GTM execution, impactful initiatives, and business delivery
Desirable success factors for the Role:
- Conceptual clarity in basic pricing methodology, marketing mix, P&L working
- Having exposure in BTL / trade / Shopper marketing elements creation
- Exposure to anchoring new FMCG launches.
- Exposure to consumer insight generation
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Posted By
Krishna Sumithran
HR at Tata Consumer Products Limited
Last Active: NA as recruiter has posted this job through third party tool.
Job Views:
901
901
Applications: 522
Recruiter Actions: 34
Posted in
Sales & Marketing
Job Code
1597702
