- Drive Productivity improvement initiatives to facilitate higher productivity at front line through Measurement & Incentivization of relevant metrics (Strategy for Sell-In).

- Plan, Control and Efficiently Deploy budgets for brand building activities

- Operate within planned budgets and judiciously invest in activities to drive brand growth.

Customer Service:

- Develop the Sales & Distribution (Go-To-Market) strategy for the region in conjunction with marketing teams to enable best-in-class Market & Outlet coverage & Wtd.

- Distribution for RTD Brands.

- Constantly engage with the regional field teams to ensure timely and quality execution of the same.

- Develop and Implement the Top Outlet strategy for the organization both in all the channels

- Develop & Implement the Sell-Out strategy, create compelling brand connections with shoppers at the point of purchase: Deliver best-in-class brand campaigns at the point of purchase.

- Activate relevant / multiple touchpoints in store so that the brand engages and wins with target shoppers.

This requires:

- Work in sync with brand teams to create powerful activation platforms.

- Lead by innovation to increase brand prominence amongst target shoppers in the region.

- Develop differentiated Point of Sales Material by channel that is clutter-breaking and gives a synergistic look & feel to a campaign.

- Develop a POP vision that drives brand & category messaging and brings alive brand imagery in store.

- Design programs and oversee plans that motivate or create excitement in regions including distributor sales team (i.e., sales off-site, sales launch, incentives for a Sales team, conventions, and team building activities)

Internal Processes:

- Effectively partner with region head, brand team, cluster team to plan & roll out sales forecasting for respective regions.

- Business Intelligence/Analytics: Investigate & integrate relevant facts and insights (Shopper, Customer & Channel) to identify Category/Brand growth opportunities.

Innovation and Learning:

- Benchmark best practices in Industry and competition and constantly Innovate to improve Sales systems and processes systems to enable higher efficiency and productivity.

- Leverage technology solutions to further enhance the same.

- New product launch / Exclusive SKUs for the channel: Build robust plans for all NPDs / exclusive Channel SKUs with key focus on retail planning basis

What are the Critical success factors for the Role:

- MBA from Tier 1 with 6+ years of relevant work experience in reputed FMCG organization or related industry

- Experience in GT sales role

- Strong Commercial acumen with good understanding of Sales & Marketing domains

- Strong influencing skills & ability to work with Senior Leaders across functions

- Results-orientation with an ability to execute in precise timelines

What are the Desirable success factors for the Role:

- Experience of working in an organization with mature processes around Sales Automation and Analytics

- Exposure to Trade Marketing/Shopper marketing role

- Ability to work in ambiguous environment and identify trends and opportunities