Tata Consumer Product - Associate Brand Manager - Packaged Foods

Key Deliverables in this role

Consumer & Market Insights

- Identify trends, consumer behavior shifts, and category opportunities.

- Track competition and generate new ideas.

- Conduct consumer research and extract actionable insights.

- Write research briefs and translate findings into business opportunities.

- Leverage data analytics to design and optimize POSM strategies, in-store activations, and shopper marketing programs to maximize conversion rates and ROI

Innovation & Execution

- Drive cross-functional teams to deliver innovation projects.

- Oversee product development, packaging, and artwork processes.

- Manage IO/PO processes smoothly.

- Ensure projects align with business and financial goals.

Marketing & Asset Creation

- Support creative asset development (ads, packaging, POS materials).

- Independently design marketing creatives when needed.

- Develop strong, legally compliant product claims.

- Assist in 360- marketing and activation campaigns.

Business and Financial Acumen

- Working familiarity with P&L to validate business cases.

- Partner with Finance, R&D, and other CFTs for strategic decision-making.

- Ensure projects drive brand growth and market success.

Critical success factors for the Role

- 3 - 6 years of relevant work experience

- Familiarity with landing innovation projects

- Running CFTs

- Brand marketing / FMCG brand exposure

- Great inter-personal, presentation & communication skills

Desirable success factors for the Role

- Experience: Have worked in BTL/Event-led roles or organizations with some creative development

- Consumer Trials: Understands broad levers to generate consumer trials for existing products

- Excel Proficiency: Fluent in Excel with the ability to run varied formulas

- Communication Skills: Fluent in oral and written communication with the ability to deliver multiple tasks under tight timelines

- Brand Management: Experience in brand management preferred

TCPL Growth