Tangence - Marketing Manager

Title: Marketing Manager

We are looking for a Marketing Manager to lead our digital marketing initiatives with a primary focus on generating high-quality leads from large enterprises in India. The ideal candidate will be experienced in running multi-channel campaigns, performance marketing, and web analytics, while working collaboratively with cross-functional teams.

Key Responsibilities:

- Develop and execute result-driven digital marketing strategies focused on lead generation and brand visibility.

- Identify new digital growth opportunities and platforms aligned with business goals.

- Plan, launch, and optimize marketing campaigns across SEO, performance marketing, email, and social media.

- Oversee content development to ensure brand consistency across channels.

- Monitor campaign KPIs and make data-backed decisions to improve ROI.

- Lead PPC, display ads, and retargeting efforts to acquire and nurture leads.

- Manage and track campaign performance to drive conversions and pipeline impact.

- Own social media strategy and execution to increase reach and engagement.

- Oversee website optimization, audits, and user experience improvements to enhance lead generation.

- Use tools like Google Analytics, HubSpot, and SEMrush to track campaign metrics.

- Present insights and performance dashboards to senior management with actionable recommendations.

- Coordinate with design, content, and sales teams for integrated marketing campaigns.

- Liaise with external vendors and partners as required.

Qualifications:

- Bachelor's or Master's degree in Marketing, Business, or related field.

- Experience in digital marketing with a strong focus on B2B lead generation.

- Hands-on experience with SEO, SEM, social media, web analytics, and marketing automation platforms.

- Strong project management, analytical, and communication skills.

- Prior experience targeting enterprise clients in India is a strong plus.