TalentGum - Google Ads Manager

Job Title: Google Ads Manager

Location: Remote

Job Type: Full-Time

Experience Level: Mid-Level

About TalentGum

TalentGum is a fast-growing ed-tech company on a mission to make extracurricular learning accessible, engaging, and effective for children aged 5 to 14 years. From music and dance to chess and public speaking, our online courses are designed to help kids discover their talents and build confidence-all from the comfort of home. We're now looking for a Google Ads Manager to join our marketing team and help us scale our campaigns while maximizing ROI. If you're passionate about performance marketing and eager to drive growth in a meaningful, mission-driven space, we'd love to meet you.

What You'll Do :

- Strategically manage and scale Google Ads campaigns across Search, Display, YouTube, and Performance Max to drive high-quality leads.

- Optimize ad performance to meet and exceed key KPIs including ROAS, CPA, CTR, and conversion rates.

- Develop robust keyword strategies and audience targeting tailored to parents of young learners.

- Conduct ongoing A/B testing of ad copy, creative, and landing pages.

- Analyze performance data, generate insights, and create actionable reports for leadership.

- Collaborate with creative and content teams to produce engaging, parent-focused ad assets.

- Monitor budget pacing and ensure efficient allocation of ad spend across geographies and campaigns.

- Stay on top of Google Ads innovations and algorithm updates to maintain a competitive edge.

What We're Looking For:

- 3+ years of experience managing Google Ads campaigns with a strong focus on ROI and scale.

- Demonstrated success in managing lead generation campaigns, ideally in the edtech or D2C space.

- Proficiency in Google Analytics, Tag Manager, Data Studio, and other tracking tools.

- Strong analytical and reporting skills-comfortable with spreadsheets, pivot tables, and data visualization.

- Google Ads certification(s) preferred. Creative problem-solver with a growth mindset and an eye for detail.

- Experience targeting parents or managing campaigns for products aimed at children is a big plus.

Why Join TalentGum?

- Be part of a purpose-driven team that's shaping the future of education.

- Work in a fast-paced, high-growth environment with ample learning opportunities.

- Enjoy the flexibility of a remote-friendly workplace.

- Competitive compensation and performance-based incentives.